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Author Archives: admin
Invite a Prospective Buyer to a Cook Out or to Spend the Weekend
This one is a little bit “out of the box,” but has actually resulted in a sale for one of our agents, and I think under the right circumstances is worth a shot. Invite a prospective buyer to spend a … Continue reading
Posted in Event Marketing
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Co Op Agent Feedback
One of the most frustrating tasks for listing agents is to try to garner oh-so-important feedback from cooperating selling agents. Whether it’s simply that they are busy, or that they don’t want to “show their hand” by appearing too interested … Continue reading
Posted in Online Marketing
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Target Renters
Depending on the price range of your listing, folks who are renting nearby may be the perfect candidate. Modern technology makes it relatively simple to target a high rent apartment complex (For instance, at Liz Moore & Associates, we offer … Continue reading
Posted in Print
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Open House Slideshows
I must admit that I “borrowed” this one from HGTV, but I thought it was it was too cool not to share. Create a slideshow that sells either the area in a hyper-local way (think farmer’s market photos, favorite cafes, … Continue reading
Posted in Event Marketing, Online Marketing
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Offer a Buy Down
Of all the consumer incentives that sellers will offer prospective purchasers, one of the most effective is a buy down of their interest rate. Usually the investment is far less than a typical price reduction, and yet it can have … Continue reading
Posted in Miscellaneous
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Subliminal Marketing
Okay, I don’t want you to think I’m practicing voodoo or anything, but there are some opportunities in staging a home for sale to take advantage of sending messages. One of my agents invested a few extra minutes when staging … Continue reading
Posted in Miscellaneous
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QR Codes
Get the latest, greatest technology working for you like we do! A QR (“quick response”) code is a square barcode that makes getting URLs, location coordinates, any text or contact information onto a phone quickly. Software called a QR-Code Reader … Continue reading
Posted in Online Marketing
18 Comments
Control the Experience
Getting prospective buyers into your listing is only the beginning. Insuring that their experience during the showing is a positive one is paramount. Pay attention to all the details, such as smells and sounds. A famous REALTOR trick is a … Continue reading
Posted in Miscellaneous
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Twilight Photography
One of the greatest marketing challenges that we face as REALTORS is how to make our inventory stand out among the sea of available homes for sale. At Liz Moore & Associates, we are continually striving for ways to showcase … Continue reading
Posted in Miscellaneous, Online Marketing, Print
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Just Looking
One of our local newspapers, the Daily Press, features a section called “Just Looking” each week. They select a notable house {usually categorized as over $750,000 in asking price}, and do a feature story, including a photo and agent contact … Continue reading
Posted in Print
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