Author Archives: admin

Invite a Prospective Buyer to a Cook Out or to Spend the Weekend

Posted on April 5, 2012 by admin

This one is a little bit “out of the box,” but has actually resulted in a sale for one of our agents, and I think under the right circumstances is worth a shot.  Invite a prospective buyer to spend a … Continue reading →

Posted in Event Marketing | Leave a comment

Co Op Agent Feedback

Posted on April 4, 2012 by admin

One of the most frustrating tasks for listing agents is to try to garner oh-so-important feedback from cooperating selling agents.  Whether it’s simply that they are busy, or that they don’t want to “show their hand” by appearing too interested … Continue reading →

Posted in Online Marketing | 3 Comments

Target Renters

Posted on April 4, 2012 by admin

Depending on the price range of your listing, folks who are renting nearby may be the perfect candidate.  Modern technology makes it relatively simple to target a high rent apartment complex (For instance, at Liz Moore & Associates, we offer … Continue reading →

Posted in Print | 2 Comments

Open House Slideshows

Posted on April 4, 2012 by admin

I must admit that I “borrowed” this one from HGTV, but I thought it was it was too cool not to share.  Create a slideshow that sells either the area in a hyper-local way (think farmer’s market photos, favorite cafes, … Continue reading →

Posted in Event Marketing, Online Marketing | Leave a comment

Offer a Buy Down

Posted on April 2, 2012 by admin

Of all the consumer incentives that sellers will offer prospective purchasers, one of the most effective is a buy down of their interest rate.  Usually the investment is far less than a typical price reduction, and yet it can have … Continue reading →

Posted in Miscellaneous | 2 Comments

Subliminal Marketing

Posted on April 1, 2012 by admin

Okay, I don’t want you to think I’m practicing voodoo or anything, but there are some opportunities in staging a home for sale to take advantage of sending messages.  One of my agents invested a few extra minutes when staging … Continue reading →

Posted in Miscellaneous | Leave a comment

QR Codes

Posted on April 1, 2012 by admin

Get the latest, greatest technology working for you like we do!  A QR (“quick response”) code is a square barcode that makes getting URLs, location coordinates, any text or contact information onto a phone quickly.  Software called a  QR-Code Reader … Continue reading →

Posted in Online Marketing | 18 Comments

Control the Experience

Posted on April 1, 2012 by admin

Getting prospective buyers into your listing is only the beginning.  Insuring that their experience during the showing is a positive one is paramount.  Pay attention to all the details, such as smells and sounds.  A famous REALTOR trick is a … Continue reading →

Posted in Miscellaneous | 1 Comment

Twilight Photography

Posted on March 31, 2012 by admin

One of the greatest marketing challenges that we face as REALTORS is how to make our inventory stand out among the sea of available homes for sale.  At Liz Moore & Associates, we are continually striving for ways to showcase … Continue reading →

Posted in Miscellaneous, Online Marketing, Print | Leave a comment

Just Looking

Posted on March 30, 2012 by admin

One of our local newspapers, the Daily Press, features a section called “Just Looking” each week.  They select a notable house {usually categorized as over $750,000 in asking price}, and do a feature story, including a photo and agent contact … Continue reading →

Posted in Print | Leave a comment