Author Archives: admin

E-mail Blast

Posted on March 25, 2012 by admin

Our local Williamsburg MLS has a feature which enables agents to send a “blast e-mail” to all participating MLS members.  This is a tremendous opportunity when utilized effectively.  It’s a great target market – over 400 REALTORS, any one of … Continue reading →

Posted in Online Marketing | 3 Comments

Theme Open House

Posted on March 20, 2012 by admin

Open houses are a tried and true method of generating traffic to your listing.  How about “kicking it up a notch?”  Select a theme for your open house.  Ideally, you match your idea to a highlight of the home.  For … Continue reading →

Posted in Event Marketing | 1 Comment

Target Specific Agent Groups

Posted on January 23, 2011 by admin

There are many ways to use demographic information to aid in target marketing.  One of the most effective uses we have found is to target subsets of real estate agents.  It could be as hyper local as all agents who … Continue reading →

Posted in Online Marketing | 1 Comment

Broker Opens

Posted on November 19, 2010 by admin

In some markets, like our Williamsburg market, Broker Open Houses are a custom.  On a pre-set once a week schedule advertised on the MLS website, different zones (areas of town) are featured.  Agents from across the MLS look up the listings … Continue reading →

Posted in Event Marketing | 2 Comments

Host a Charitable Event

Posted on November 19, 2010 by admin

The marketing goal of any listing agent or seller is to generate as much “BUZZ” as possible about their listing.  One way to accomplish that is to partner with a worthwhile event, and create an audience who may not otherwise … Continue reading →

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Flyer Box on the Sign

Posted on November 19, 2010 by admin

One of the age old debates raging in real estate circles is whether or not you should include a flyer box on the ‘for sale’ sign.  The argument for not posting flyers outside is that you give the buyer too … Continue reading →

Posted in Miscellaneous | 8 Comments

Lender Financing Option Sheet

Posted on November 18, 2010 by admin

One way to be pro-active about encouraging buyers to buy is to make it simple for them.  At Liz Moore & Associates, our preferred lenders are more than happy to create financing option sheets.  In a nutshell, these take the … Continue reading →

Posted in Print | 9 Comments

Feature Sheets

Posted on November 18, 2010 by admin

Creating a color, photo rich, glossy feature sheet highlighting the selling points of the property is not something to take for granted.  Imagine being a buyer visiting from out of the area who invested the day looking at a dozen … Continue reading →

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Offer a Buyer Incentive

Posted on November 18, 2010 by admin

Differentiating your listing from the rest of the sea of inventory is the name of the game.  Sometimes a price reduction makes sense; other times, it may be far more economical to invest the same amount of dollars (or even … Continue reading →

Posted in Miscellaneous | Leave a comment

Virtual Tour

Posted on November 17, 2010 by admin

This one is a basic, but important nonetheless.  Create a virtual tour for your listing.  Basically, a virtual tour is a video or slideshow that is composed of panoramic images, giving the effect that you are “looking around” a property … Continue reading →

Posted in Online Marketing | Leave a comment