Author Archives: admin

Agent Incentives

If your marketing objective is to make your listing stand out to REALTORS, consider an incentive if they bring you a full price contract by a certain date.  Free car washes for a year or a ‘wine of the month’ … Continue reading

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Easels and Story Boards

Need to replace carpet or appliances?  Or, does your listing need total updating, like a new kitchen?  It’s always a struggle to decide whether you do the remodelling in advance, or offer a cash allowance for the new buyer to … Continue reading

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Market to Referral Agents

Referral agents (agents who don’t sell full time, but maintain a restricted referral license to refer prospective clients) are a great source of leads.  They have a monetary incentive (the referral fee) to help you find a buyer, and so … Continue reading

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Sell the “lifestyle!”

Plan your photography to stage a scene that helps the prospective buyer imagine themselves living in your home.  Instead of still room shots, consider using models in your photography.  Magazines do it…there must be a reason!  How about an engaged … Continue reading

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Craigs List

Craigs List is an online forum that generates spirited discussion!  Some contend that it generates scams and spam (and it does), while others argue that it is a great vehicle for promoting and marketing your listings.  Experience has taught us … Continue reading

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Leverage the Seller’s “holiday card” list

Once you have created either a digital magazine or an e-card (or even a PDF version of your highlight sheet), be sure to ask your seller to forward it to everyone in their address book.  The sellers’ friends and family … Continue reading

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Just Listed Cards

One of the “tried but true” basics of real estate marketing is the traditional Just Listed card.  The key to an effective just listed card marketing program is to make sure that the mailing piece is both compelling and elicits … Continue reading

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Advertise a Yard Sale!

You can kill two birds with one stone by hosting a yard sale.  Clean out your closets and attic, making your spaces look larger.  Move out old pieces of furniture, and extra “stuff and clutter” that you won’t need after … Continue reading

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Office Feature Sheet Book

We have bound portfolios of feature sheets in both of our office lobbies, so that buyers and agents alike who are waiting in our lobby or conference room have an opportunity to peruse our inventory.  If you’re producing feature sheets … Continue reading

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The Newspaper

One of the most tried and true advertising media for real estate is the local newspaper.  Although circulation is declining, there is still a place for newspaper in the media mix.  Classifieds are one outlet…as long as your ad is … Continue reading

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