Category Archives: Miscellaneous

Offer a Buy Down

Of all the consumer incentives that sellers will offer prospective purchasers, one of the most effective is a buy down of their interest rate.  Usually the investment is far less than a typical price reduction, and yet it can have … Continue reading

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Subliminal Marketing

Okay, I don’t want you to think I’m practicing voodoo or anything, but there are some opportunities in staging a home for sale to take advantage of sending messages.  One of my agents invested a few extra minutes when staging … Continue reading

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Control the Experience

Getting prospective buyers into your listing is only the beginning.  Insuring that their experience during the showing is a positive one is paramount.  Pay attention to all the details, such as smells and sounds.  A famous REALTOR trick is a … Continue reading

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Twilight Photography

One of the greatest marketing challenges that we face as REALTORS is how to make our inventory stand out among the sea of available homes for sale.  At Liz Moore & Associates, we are continually striving for ways to showcase … Continue reading

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Flyer Box on the Sign

One of the age old debates raging in real estate circles is whether or not you should include a flyer box on the ‘for sale’ sign.  The argument for not posting flyers outside is that you give the buyer too … Continue reading

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Offer a Buyer Incentive

Differentiating your listing from the rest of the sea of inventory is the name of the game.  Sometimes a price reduction makes sense; other times, it may be far more economical to invest the same amount of dollars (or even … Continue reading

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De-Clutter

It is so important that prospective buyers can “mentally move in” to your home when they are walking through it.  That means that it is important to eliminate as many distractions as possible.  In addition to the obvious – over … Continue reading

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Media Room Slideshow

One of the goals of marketing listings is to expose them to as many REALTORS as possible.  Where do you find REALTORS?  In real estate offices, of course!  In our offices, for instance, we project photos of our listings as … Continue reading

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Paint!

Beauty is in the eye of the homebuyer.  A recently released study by Old Dominion University real estate and psychology students tracked potential buyer eye movements to see what works and what doesn’t work in online real estate ads.  The results of the … Continue reading

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Stage It

Do not underestimate the value of a professional stager!  When staging first hit the market, I must admit that I was skeptical of the power of this cottage industry.  I must tell you that now I am a *HUGE* believer!  … Continue reading

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