Category Archives: Miscellaneous

Network

The best agents understand that networking is the name of the game!  An agent with a strong sphere of influence is worth their weight in gold…as, they share details about their listings with an army of people who share “the … Continue reading

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Agent Incentives

If your marketing objective is to make your listing stand out to REALTORS, consider an incentive if they bring you a full price contract by a certain date.  Free car washes for a year or a ‘wine of the month’ … Continue reading

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Easels and Story Boards

Need to replace carpet or appliances?  Or, does your listing need total updating, like a new kitchen?  It’s always a struggle to decide whether you do the remodelling in advance, or offer a cash allowance for the new buyer to … Continue reading

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Market to Referral Agents

Referral agents (agents who don’t sell full time, but maintain a restricted referral license to refer prospective clients) are a great source of leads.  They have a monetary incentive (the referral fee) to help you find a buyer, and so … Continue reading

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Sell the “lifestyle!”

Plan your photography to stage a scene that helps the prospective buyer imagine themselves living in your home.  Instead of still room shots, consider using models in your photography.  Magazines do it…there must be a reason!  How about an engaged … Continue reading

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No Surprises!

At Liz Moore & Associates, we believe in pulling out all the stops to differentiate our inventory from the competition.  Today’s buyers are extremely value conscious, and accordingly we find that the endorsement of an objective third party such as … Continue reading

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Reverse Offer

This idea is a bit outside the box, but it has worked for Liz Moore & Associates’ agents on several occasions this year.  Do you have a buyer who has looked at your listing several times…perhaps expressed interest…but, you just … Continue reading

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Photo Album

We can’t always control when you put your property on the market.  Conventional wisdom says Spring is best (although that is rarely the case), but that is not always practical.  So, if you are hitting the market and your azaleas … Continue reading

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Offer a Home Warranty

In today’s market, it is important that your listing has every possible competitive advantage.  At Liz Moore & Associates, we have partnered with First American Warranty, one of the leading providers of home warranties nationally, to work with our clients.  … Continue reading

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Bury a St. Joseph’s Statue

I may not be Catholic, but I certainly believe in the power of prayer!  There is a widely held belief that burying a small statue of St. Joseph in your front yard will bring about a home sale.  Guaranteed?  Hardly!  But, … Continue reading

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