Category Archives: Print

Target Renters

Depending on the price range of your listing, folks who are renting nearby may be the perfect candidate.  Modern technology makes it relatively simple to target a high rent apartment complex (For instance, at Liz Moore & Associates, we offer … Continue reading

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Twilight Photography

One of the greatest marketing challenges that we face as REALTORS is how to make our inventory stand out among the sea of available homes for sale.  At Liz Moore & Associates, we are continually striving for ways to showcase … Continue reading

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Just Looking

One of our local newspapers, the Daily Press, features a section called “Just Looking” each week.  They select a notable house {usually categorized as over $750,000 in asking price}, and do a feature story, including a photo and agent contact … Continue reading

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Lender Financing Option Sheet

One way to be pro-active about encouraging buyers to buy is to make it simple for them.  At Liz Moore & Associates, our preferred lenders are more than happy to create financing option sheets.  In a nutshell, these take the … Continue reading

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Feature Sheets

Creating a color, photo rich, glossy feature sheet highlighting the selling points of the property is not something to take for granted.  Imagine being a buyer visiting from out of the area who invested the day looking at a dozen … Continue reading

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Appeal to the Numbers Guy

The analytical personality type is often overlooked as a target for real estate marketing.  Realtors and owners are often so focused on “selling the sizzle” and worrying about curb appeal and staging that they neglect to quantify VALUE for our … Continue reading

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Retail Bulletin Boards Nearby

Once you have created a compelling highlight sheet, post it at retail establishments in the surrounding community.  Grocery store bulletin boards, nearby houses of worship, and dry cleaners are examples of places that folks already sold on the area will … Continue reading

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Market to Agents with Listings in the Same Neighborhood

“Birds of a feather flock together” or so the saying goes!  Wise agents market their listings to other agents who also have listings in the same neighborhood (or similar listings in a close-by neighborhood, or that share common features such … Continue reading

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Just Listed Cards

One of the “tried but true” basics of real estate marketing is the traditional Just Listed card.  The key to an effective just listed card marketing program is to make sure that the mailing piece is both compelling and elicits … Continue reading

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Office Feature Sheet Book

We have bound portfolios of feature sheets in both of our office lobbies, so that buyers and agents alike who are waiting in our lobby or conference room have an opportunity to peruse our inventory.  If you’re producing feature sheets … Continue reading

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