Category Archives: Print

The Newspaper

One of the most tried and true advertising media for real estate is the local newspaper.  Although circulation is declining, there is still a place for newspaper in the media mix.  Classifieds are one outlet…as long as your ad is … Continue reading

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Targeted Direct Mail

There are two important secrets to effective direct mail:  first, you must send an eye-catching, high quality piece.  Second, you must target the right demographic.  Experience has taught me over the years that one of the most effective ways to … Continue reading

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Homes Magazines

There are a number of local homes magazines to choose from for advertising.  Personally, I prefer those that have glossy pages as opposed to newsprint, because I find the shelf life to be longer.  Most are distributed via what we … Continue reading

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Testimonials

Today’s buyers have dozens of choices, so anything that you can do to differentiate your listing helps.  Consider putting together a series of testimonials about the neighborhood, ideally compiled by a number of different neighbors.  You can highlight different community … Continue reading

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Post Your Listing at Local Military Housing Offices

With Fort Eustis and Langley Air Force Base employing so many prospective buyers, it is important to expose your listing to the military market.  There are a number of ways to do this, starting with posting a flyer at the … Continue reading

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Electronic Floor Plans

Buyers *love* floor plans!  There are now relatively simple and inexpensive ways to have floor plans created as a marketing aid for your new listing.  By sharing room dimensions (especially when they are spacious!), you encourage prospective buyers to place … Continue reading

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Differentiate!

The Liz Moore signature oval photo was launched for a reason.  Buyers are often overwhelmed with soooo many choices…any way that you can make your listing stand apart and rise above the noise is well worth the investment.  Online marketing … Continue reading

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Direct Mail – Target Move Ups

Direct mail can be very effective, especially if you do your homework.  Choose a neighborhood that is likely to produce a prospective buyer…either price range, school zone, or some other factor that makes it a likely target for move ups.  … Continue reading

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Neighborhood Newsletters

Does your neighborhood have a newsletter, or perhaps send an e-blast monthly to all of the homeowners?  That’s an easy way to reach key interested parties, and usually very cost effective.  Try a “help me sell my {neighborhood} house” headline … Continue reading

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Bookmarks

Bookmarks are a Liz Moore marketing favorite.  Eye catching because their size is unique, and affordable, so they can be used generously, the marketing ideas are almost limitless.  Feature a property, and get creative about where to “hide” your bookmarks.  … Continue reading

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