Category Archives: Event Marketing

Invite a Prospective Buyer to a Cook Out or to Spend the Weekend

This one is a little bit “out of the box,” but has actually resulted in a sale for one of our agents, and I think under the right circumstances is worth a shot.  Invite a prospective buyer to spend a … Continue reading

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Open House Slideshows

I must admit that I “borrowed” this one from HGTV, but I thought it was it was too cool not to share.  Create a slideshow that sells either the area in a hyper-local way (think farmer’s market photos, favorite cafes, … Continue reading

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Theme Open House

Open houses are a tried and true method of generating traffic to your listing.  How about “kicking it up a notch?”  Select a theme for your open house.  Ideally, you match your idea to a highlight of the home.  For … Continue reading

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Broker Opens

In some markets, like our Williamsburg market, Broker Open Houses are a custom.  On a pre-set once a week schedule advertised on the MLS website, different zones (areas of town) are featured.  Agents from across the MLS look up the listings … Continue reading

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Host a Charitable Event

The marketing goal of any listing agent or seller is to generate as much “BUZZ” as possible about their listing.  One way to accomplish that is to partner with a worthwhile event, and create an audience who may not otherwise … Continue reading

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Advertise a Yard Sale!

You can kill two birds with one stone by hosting a yard sale.  Clean out your closets and attic, making your spaces look larger.  Move out old pieces of furniture, and extra “stuff and clutter” that you won’t need after … Continue reading

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Open House

This is an “oldie but goodie.”  Open houses can be very effective marketing strategies, under the right circumstances.  What makes a good open house?  First, the property MUST have good curb appeal.  If it doesn’t appear welcoming from the outside, … Continue reading

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Holiday Home Tour

Homes always look their best during the holidays!  Festive décor and holiday smells are always welcome and inviting.  Consider teaming up with other listings in a similar price range, and opening your homes to the public.  Engage prospective buyers by … Continue reading

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Book Signing/Art Exhibit

Anything you can do to create additional traffic and exposure at your listing is generally worthwhile.  Consider exhibiting a local artist’s work (or even a display/gallery for a local high school art class).  Or, is there a famous local author? … Continue reading

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Haunted House

Is your home on the market in October?  Consider decorating your property to be the neighborhood Haunted House.  Decorate your front yard and/or porch, and plan some ghoulish tricks and treats.  Then, promote your haunted house with local REALTORS as … Continue reading

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