Category Archives: Online Marketing

Co Op Agent Feedback

One of the most frustrating tasks for listing agents is to try to garner oh-so-important feedback from cooperating selling agents.  Whether it’s simply that they are busy, or that they don’t want to “show their hand” by appearing too interested … Continue reading

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Open House Slideshows

I must admit that I “borrowed” this one from HGTV, but I thought it was it was too cool not to share.  Create a slideshow that sells either the area in a hyper-local way (think farmer’s market photos, favorite cafes, … Continue reading

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QR Codes

Get the latest, greatest technology working for you like we do!  A QR (“quick response”) code is a square barcode that makes getting URLs, location coordinates, any text or contact information onto a phone quickly.  Software called a  QR-Code Reader … Continue reading

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Twilight Photography

One of the greatest marketing challenges that we face as REALTORS is how to make our inventory stand out among the sea of available homes for sale.  At Liz Moore & Associates, we are continually striving for ways to showcase … Continue reading

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E-mail Blast

Our local Williamsburg MLS has a feature which enables agents to send a “blast e-mail” to all participating MLS members.  This is a tremendous opportunity when utilized effectively.  It’s a great target market – over 400 REALTORS, any one of … Continue reading

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Target Specific Agent Groups

There are many ways to use demographic information to aid in target marketing.  One of the most effective uses we have found is to target subsets of real estate agents.  It could be as hyper local as all agents who … Continue reading

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Virtual Tour

This one is a basic, but important nonetheless.  Create a virtual tour for your listing.  Basically, a virtual tour is a video or slideshow that is composed of panoramic images, giving the effect that you are “looking around” a property … Continue reading

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Post on a Forum

The internet is full of forums for potential real estate buyers to communicate and ask questions.  The key is to find those brimming with buyers that fit the target profile for your listing.  Then, troll the forums to be the … Continue reading

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Social Media

Do you think that Facebook and Twitter are “just for teenagers?”  Think again!  A powerful social media campaign (business fan pages, etc.)  is quickly becoming a staple of every top REALTOR’s marketing portfolio.  Not only can you post your listing … Continue reading

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Craigs List

Craigs List is an online forum that generates spirited discussion!  Some contend that it generates scams and spam (and it does), while others argue that it is a great vehicle for promoting and marketing your listings.  Experience has taught us … Continue reading

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