Category Archives: Online Marketing

Leverage the Seller’s “holiday card” list

Once you have created either a digital magazine or an e-card (or even a PDF version of your highlight sheet), be sure to ask your seller to forward it to everyone in their address book.  The sellers’ friends and family … Continue reading

Posted in Online Marketing | Leave a comment

Animoto

We’ve already talked about the competitive advantage offered by video.  There are lots of ways to accomplish this.  In addition to traditional video, there are a variety of programs available online to create very compelling slideshows.  Animoto is one of … Continue reading

Posted in Online Marketing | Leave a comment

Homes Magazines

There are a number of local homes magazines to choose from for advertising.  Personally, I prefer those that have glossy pages as opposed to newsprint, because I find the shelf life to be longer.  Most are distributed via what we … Continue reading

Posted in Online Marketing, Print | Leave a comment

MilitaryByOwner.com & Military.com

There are local base newspapers available for advertising (the Peninsula Warrior is actually a joint base paper that recently replaced the Wheel and the Flyer), but it is extremely pricey, which limits the number of times you can afford to … Continue reading

Posted in Online Marketing | Leave a comment

Publish a Digital Magazine

Have you ever received an “e-flip” digital magazine?  Essentially a magazine image embedded in an e-mail that enables the recipient to turn the pages electronically.  This is a very cool marketing tool because it is viral…meaning that it is easily … Continue reading

Posted in Online Marketing | Leave a comment

VA One Dollar Move In

Is the target profile buyer for your home active duty military?  How about retired military?  If so, how about a marketing campaign where they could purchase your home for just one dollar?!  Liz Moore & Associates launched it’s VA One … Continue reading

Posted in Online Marketing | 1 Comment

Do You Have a Blog?

Although very few folks are engaged in blogging about the local real estate market in this area at this time, blogging is a terrific forum for marketing listings.  Think of it as a sort of permanent web page out there … Continue reading

Posted in Online Marketing | Leave a comment

Go Global!

Depending on your price range, engaging international buyers may be a key marketing tactic.  If you’re frustrated that the current state of the US economy has resulted in a soft luxury housing market, investors and prospective buyers from overseas find … Continue reading

Posted in Online Marketing | Leave a comment

Your Home is in the Movies!

Video is one of the hot new marketing strategies, for a number of reasons.  First, buyers LOVE photos, and video is even better.  It enables opportunities for prospective buyers to truly “experience” the home and even the neighborhood and surrounding … Continue reading

Posted in Online Marketing | Leave a comment

Post Your Listing at Local Military Housing Offices

With Fort Eustis and Langley Air Force Base employing so many prospective buyers, it is important to expose your listing to the military market.  There are a number of ways to do this, starting with posting a flyer at the … Continue reading

Posted in Online Marketing, Print | Leave a comment