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Monthly Archives: November 2010
Broker Opens
In some markets, like our Williamsburg market, Broker Open Houses are a custom. On a pre-set once a week schedule advertised on the MLS website, different zones (areas of town) are featured. Agents from across the MLS look up the listings … Continue reading
Posted in Event Marketing
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Host a Charitable Event
The marketing goal of any listing agent or seller is to generate as much “BUZZ” as possible about their listing. One way to accomplish that is to partner with a worthwhile event, and create an audience who may not otherwise … Continue reading
Posted in Event Marketing
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Flyer Box on the Sign
One of the age old debates raging in real estate circles is whether or not you should include a flyer box on the ‘for sale’ sign. The argument for not posting flyers outside is that you give the buyer too … Continue reading
Posted in Miscellaneous
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Lender Financing Option Sheet
One way to be pro-active about encouraging buyers to buy is to make it simple for them. At Liz Moore & Associates, our preferred lenders are more than happy to create financing option sheets. In a nutshell, these take the … Continue reading
Posted in Print
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Feature Sheets
Creating a color, photo rich, glossy feature sheet highlighting the selling points of the property is not something to take for granted. Imagine being a buyer visiting from out of the area who invested the day looking at a dozen … Continue reading
Posted in Print
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Offer a Buyer Incentive
Differentiating your listing from the rest of the sea of inventory is the name of the game. Sometimes a price reduction makes sense; other times, it may be far more economical to invest the same amount of dollars (or even … Continue reading
Posted in Miscellaneous
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Virtual Tour
This one is a basic, but important nonetheless. Create a virtual tour for your listing. Basically, a virtual tour is a video or slideshow that is composed of panoramic images, giving the effect that you are “looking around” a property … Continue reading
Posted in Online Marketing
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Post on a Forum
The internet is full of forums for potential real estate buyers to communicate and ask questions. The key is to find those brimming with buyers that fit the target profile for your listing. Then, troll the forums to be the … Continue reading
Posted in Online Marketing
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De-Clutter
It is so important that prospective buyers can “mentally move in” to your home when they are walking through it. That means that it is important to eliminate as many distractions as possible. In addition to the obvious – over … Continue reading
Posted in Miscellaneous
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Media Room Slideshow
One of the goals of marketing listings is to expose them to as many REALTORS as possible. Where do you find REALTORS? In real estate offices, of course! In our offices, for instance, we project photos of our listings as … Continue reading
Posted in Miscellaneous
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