Monthly Archives: November 2010

Paint!

Beauty is in the eye of the homebuyer.  A recently released study by Old Dominion University real estate and psychology students tracked potential buyer eye movements to see what works and what doesn’t work in online real estate ads.  The results of the … Continue reading

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Appeal to the Numbers Guy

The analytical personality type is often overlooked as a target for real estate marketing.  Realtors and owners are often so focused on “selling the sizzle” and worrying about curb appeal and staging that they neglect to quantify VALUE for our … Continue reading

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Social Media

Do you think that Facebook and Twitter are “just for teenagers?”  Think again!  A powerful social media campaign (business fan pages, etc.)  is quickly becoming a staple of every top REALTOR’s marketing portfolio.  Not only can you post your listing … Continue reading

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Retail Bulletin Boards Nearby

Once you have created a compelling highlight sheet, post it at retail establishments in the surrounding community.  Grocery store bulletin boards, nearby houses of worship, and dry cleaners are examples of places that folks already sold on the area will … Continue reading

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Stage It

Do not underestimate the value of a professional stager!  When staging first hit the market, I must admit that I was skeptical of the power of this cottage industry.  I must tell you that now I am a *HUGE* believer!  … Continue reading

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Market to Agents with Listings in the Same Neighborhood

“Birds of a feather flock together” or so the saying goes!  Wise agents market their listings to other agents who also have listings in the same neighborhood (or similar listings in a close-by neighborhood, or that share common features such … Continue reading

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Network

The best agents understand that networking is the name of the game!  An agent with a strong sphere of influence is worth their weight in gold…as, they share details about their listings with an army of people who share “the … Continue reading

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Agent Incentives

If your marketing objective is to make your listing stand out to REALTORS, consider an incentive if they bring you a full price contract by a certain date.  Free car washes for a year or a ‘wine of the month’ … Continue reading

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Easels and Story Boards

Need to replace carpet or appliances?  Or, does your listing need total updating, like a new kitchen?  It’s always a struggle to decide whether you do the remodelling in advance, or offer a cash allowance for the new buyer to … Continue reading

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Market to Referral Agents

Referral agents (agents who don’t sell full time, but maintain a restricted referral license to refer prospective clients) are a great source of leads.  They have a monetary incentive (the referral fee) to help you find a buyer, and so … Continue reading

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