Monthly Archives: April 2012

Invite a Prospective Buyer to a Cook Out or to Spend the Weekend

This one is a little bit “out of the box,” but has actually resulted in a sale for one of our agents, and I think under the right circumstances is worth a shot.  Invite a prospective buyer to spend a … Continue reading

Posted in Event Marketing | Leave a comment

Co Op Agent Feedback

One of the most frustrating tasks for listing agents is to try to garner oh-so-important feedback from cooperating selling agents.  Whether it’s simply that they are busy, or that they don’t want to “show their hand” by appearing too interested … Continue reading

Posted in Online Marketing | 3 Comments

Target Renters

Depending on the price range of your listing, folks who are renting nearby may be the perfect candidate.  Modern technology makes it relatively simple to target a high rent apartment complex (For instance, at Liz Moore & Associates, we offer … Continue reading

Posted in Print | 2 Comments

Open House Slideshows

I must admit that I “borrowed” this one from HGTV, but I thought it was it was too cool not to share.  Create a slideshow that sells either the area in a hyper-local way (think farmer’s market photos, favorite cafes, … Continue reading

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Offer a Buy Down

Of all the consumer incentives that sellers will offer prospective purchasers, one of the most effective is a buy down of their interest rate.  Usually the investment is far less than a typical price reduction, and yet it can have … Continue reading

Posted in Miscellaneous | 2 Comments

Subliminal Marketing

Okay, I don’t want you to think I’m practicing voodoo or anything, but there are some opportunities in staging a home for sale to take advantage of sending messages.  One of my agents invested a few extra minutes when staging … Continue reading

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QR Codes

Get the latest, greatest technology working for you like we do!  A QR (“quick response”) code is a square barcode that makes getting URLs, location coordinates, any text or contact information onto a phone quickly.  Software called a  QR-Code Reader … Continue reading

Posted in Online Marketing | 18 Comments

Control the Experience

Getting prospective buyers into your listing is only the beginning.  Insuring that their experience during the showing is a positive one is paramount.  Pay attention to all the details, such as smells and sounds.  A famous REALTOR trick is a … Continue reading

Posted in Miscellaneous | 1 Comment