“Birds of a feather flock together” or so the saying goes! Wise agents market their listings to other agents who also have listings in the same neighborhood (or similar listings in a close-by neighborhood, or that share common features such as 5 bedrooms). That way, when an agent comes up with a prospect who may rule out their listing for whatever reason, you want your listing to be top of mind! Make them aware, and make sure that they have access to showing instructions and anything else that will make it convenient to show your listing as well when they are showing theirs.
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