The analytical personality type is often overlooked as a target for real estate marketing. Realtors and owners are often so focused on “selling the sizzle” and worrying about curb appeal and staging that they neglect to quantify VALUE for our more left brain friends. It can be a very compelling value proposition to put together a data sheet that tells a story that photos or ad copy cannot.
Take a look at cost per square foot relative to other listings in the market, or consider an analysis of the ratio of asking price to assessed value. Wherever your listing shines, make sure that the info (with supporting documentation and charts and graphs!) is available for the asking.