Post on a Forum

The internet is full of forums for potential real estate buyers to communicate and ask questions.  The key is to find those brimming with buyers that fit the target profile for your listing.  Then, troll the forums to be the resource with the answer at the right time, giving you the opportunity to connect with a prospect.  Trulia Voices, Redfin, City-data, RealEstateDiscuss, and AgentsOnline are a few of my favorites.  You also have an opportunity to pose a question, which can begin a discussion thread that may also lead to either prospects or innovative marketing ideas (e.g., does any one know of any specific websites that are productive to post “bed and breakfast” listings?)

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