This one is a basic, but important nonetheless. Create a virtual tour for your listing. Basically, a virtual tour is a video or slideshow that is composed of panoramic images, giving the effect that you are “looking around” a property rather than standing still. It is a great media for the web, because out of the area prospective buyers can get a true feel for a home, never having been there.
A few tips: not all properties are good candidates for virtual tours. If your home is small or vacant, still photography may be a better option. Be sure to take advantage of panoramic shots of the neighborhood. Getting a feel for the street scene is a big plus to savvy online lookers.