One of the age old debates raging in real estate circles is whether or not you should include a flyer box on the ‘for sale’ sign. The argument for not posting flyers outside is that you give the buyer too much information, and then they don’t have a reason to call. It also can be frustrating when neighborhood kids raid the box on a regular basis, and you’re continually re-stocking flyers.
I would argue, however, that the only prospects you eliminate that way are the ones who are not qualified. If the price scares them off, then chances are that they’re not your buyer anyway. And, a compelling, high quality feature sheet may just entice a prospect not to judge a book by its cover, and encourage them to take a look inside. It’s also an opportunity to include information (such as financing, see #68 or VA $1 Move In, #35), which may just seal the deal. If you’re worried about the expense of replacing flyers, use high quality black and white in the outside box, and color inside.