Our local Williamsburg MLS has a feature which enables agents to send a “blast e-mail” to all participating MLS members. This is a tremendous opportunity when utilized effectively. It’s a great target market – over 400 REALTORS, any one of whom may be currently working with the buyer you’re looking for.
The key is to decipher how to make your e-blast stand out among the myriad of e-mails that agents receive on a daily basis. Here are some tips: Your headline MUST be catchy. Your description should be brief, and focused on the highlights of the property (as opposed to 3 bedrooms, 2 baths). Always include the address, neighborhood and price in the body of your e-mail, in case I’m scanning for a particular client. If you make me click on the link and/or log in to find out basic information, I may be in a hurry and elect to skip it. This is a very important tool, and it’s essential that you invest the requisite time and creativity to leverage it.