Depending on the price range of your listing, folks who are renting nearby may be the perfect candidate. Modern technology makes it relatively simple to target a high rent apartment complex (For instance, at Liz Moore & Associates, we offer SalesLeadsUSA to our agents at company expense, which is a subscription list service where they can access mailing addresses and phone numbers and easily cross reference with the Do Not Call list). So, one approach would be to send a mailing championing the benefits of home ownership, and demonstrating that the after tax benefit payment may be comparable if they were to purchase your listing. Deliver flyers (and a pop by gift!) to resident apartment managers of nearby complexes, so that they might pass them along if they hear of residents interested in purchasing.