Just Looking

One of our local newspapers, the Daily Press, features a section called “Just Looking” each week.  They select a notable house {usually categorized as over $750,000 in asking price}, and do a feature story, including a photo and agent contact info.  The best part?  It’s free!  This is great exposure, because it’s in an editorial format as opposed to an ad, so your listing reaches an audience it may not otherwise reach.  If your listing is truly remarkable, consider creating a press release and submitting to all the local newspapers and magazines that may be looking for fresh and interesting content.